EMPIRICAL STUDY ON FACTORS INFLUENCING CUSTOMER PURCHASE DECISION OF SOFTWARE SERVICES PERTAINING TO MICROSOFT PACKAGES
Journal Title: IMPACT : International Journal of Research in Humanities, Arts and Literature ( IMPACT : IJRHAL ) - Year 2018, Vol 6, Issue 3
Abstract
This study focus on examining perceptions of the consumers mainly in terms of the information gathered, sources of information, location where the purchase is made and the ultimate purchase decision. This study is to analzse the buying behavior of consumers of software services from different perspectives. This study is to identify the post purchase behavior of consumers on software services and to classify them based on the factors.
Authors and Affiliations
M. Sakthivel Murugan
Keywords
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