EMPLOYEE BRANDING MODEL BASED ON INDIVIDUAL AND ORGANIZATIONAL VALUES IN THE IRANIAN BANKING INDUSTRY
Journal Title: Asian Economic and Financial Review - Year 2014, Vol 4, Issue 12
Abstract
In the competitive world of today, every company knows that their main asset is human resources, since employees have a crucial role in building strong a brand. But researches show that more managers do not pay attention to it. Employee branding is a new theory that helps the manager realize the role of employees in building a brand. Therefore, the present study aimed to identify employee branding theory in organization, specifically to explore the role of individual and organizational values in employee branding. In the present study, employee branding model was based on individual and organizational values used in banking industry. Research statistical population consisted of employees of Mellat Bank in Qom and Arak cities. Sampling method for Mellat Bank was cluster method. Data collection instrument was questionnaire. Partial Least Square (PLS) was used to analyze the data. The results of Partial Least Square confirmed model fitness in studied population. Likewise, the results from path analysis showed that organization and individual values had significant influences on employee branding.
Authors and Affiliations
Behrouz Lari Semnani| Assistant Professor, Department of Business Administration, Payame Noor University, Tehran, I.R. of Iran, Rasoul Sanavi Fard| PhD Student in Business Management, Payame Noor University, Tehran, I. R. of Iran
Keywords
Related Articles
- EP ID EP2134
- DOI -
- Views 423
- Downloads 32
THE TIME-VARYING IMPACT OF REGIONAL TRADE AGREEMENT: EVIDENCE FROM ASEAN
Regional Trade Agreements such as ASEAN Free Trade Area (AFTA) are expected to increase the trade flows among member countries through trade creation and trade diversion. This paper employs the gravity model using manufa...
GOVERNANCE, OWNERSHIP STRUCTURE AND REPORTING FEATURES: THE CASE STUDY OF AN ITALIAN SOCIAL COOPERATIVE NETWORK
The diffusion and the consolidation of the experiences and the realities of the third sector were determined during the ?80s and ?90s, in concomitance with the reflection and the reorganization of the social politics, or...
BANK FAILURE PREDICTION MODELS FOR THE DEVELOPING AND DEVELOPED COUNTRIES: IDENTIFYING THE ECONOMIC VALUE ADDED FOR PREDICTING FAILURE
This study used data from 2003-2013, and used a logistic model to analyze the factors that influence financial early warning systems in developing and developed countries. We employed a bank capital adequacy ratio less t...
AN EMPIRICAL ANALYSIS OF EFFECT OF PUBLIC DEBT ON ECONOMIC GROWTH IN INDIA IN THE POST-REFORM ERA
The present paper examines the causal nexus between public debt and economic growth for 15 NSC states of India for the period 1991-2015 using Dumitrescu Hurlin causality test. The panel causality test identified the endo...
ANALYZING THE EFFECT OF ECONOMIC VARIABLES ON TOTAL TAX REVENUES IN IRAN
As the government’s source of revenue, taxes play a major role in the construction and economic development of a country. Accurate knowledge of factors affecting tax revenues provides the policymakers with a clear horizo...