Employee Preferential Study on CRM Factors for Public and Private Sector Banks with Reference to Ahmadabad District
Journal Title: International Journal for Research in Applied Science and Engineering Technology (IJRASET) - Year 2017, Vol 5, Issue 6
Abstract
Customer Relationship Management (CRM) was developed as a popular tool in today’s competitive business environment. The technique enables the business firms to identify and target their most profitable customers. For applying CRM technique in any business process, a systematic analytical study is required. In this paper an attempt is made to compare the various CRM factors related to employee services provided by private and public sector banks of Ahmadabad district. Also concluding summery is given about effects of demography factors on CRM for both types of banks.
Authors and Affiliations
Prof. Rajesh C. Patel, Dr. Chirag J. Trivedi
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