EMPLOYER BRAND AND ORGANIZATIONAL ATTRACTION: A STUDY CONDUCTED WITH EMPIRICAL STUDENTS END OF CYCLE UNIVERSITY.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2018, Vol 6, Issue 11
Abstract
Given the changing job market, companies are looking for strategies based on the ability to attract candidates and retain their talented employees to avoid the leakage of key skills and develop business performance (Cappelli, 2008). To address this, many are those who care more their employer brand (ME) to stand out from the competition and be attractive.The objective of this paper is to see if the employer brand can help the company to attract talent. In other words, which components of the employer brand are likely to attract the best to the company. To achieve this objective, quantitative study was conducted among 660 students at the end of cycle of the Faculty of Economic and Social Legal Sciences of Rabat. Our results allow us to hold that the attraction of the size of the employer brand varies according to context and the field of study.
Authors and Affiliations
Thecle Peggy Angouanda Oprha, Mohamed Najib El Oualidi, Badr Eddine Chegri.
Keywords
Related Articles
- EP ID EP423964
- DOI 10.21474/IJAR01/8039
- Views 69
- Downloads 0
COMPARATIVE STUDY OF OPEN VERSUS VARIOUS LAPAROSCOPIC MODALITIES IN CONGENITAL INGUINAL HERNIA.
International Journal of Advanced Research (IJAR)
IDEOLOGICAL AMBIGUITIES AND CONFLICT OF IDEOLOGY IN REPRESENTATIONS OF WOMEN IN SELECTED AFRICAN FEMALE AND MALE NOVELS.
The political ideology of women?s movements like feminism, womanism, Stiwanism, African feminism and others is to redress the power imbalances between men and women through advocacy of women?s rights. But the fact that s...
ONCOSTATIN-M EXPRESSION IN ORAL SQUAMOUS CELL CARCINOMA.
Background: Growth of malignant lesions is invariably associated with the presence of inflammatory cells at the primary site. It is hypothesized that tumor cells evade the growth inhibitory effects of cytokines present i...
EXISTENCE AND UNIQUENESS OF SOLUTIONS TO SYSTEM OF LINEAR EQUATIONS AND INTEGRAL EQUATIONS USING BANACH FIXED-POINT THEOREM.
In this paper, using Banach fixed-point theorem, we study the existence and uniqueness of solution for a system of linear equations. Further, we prove the existence and uniqueness of the continuous solutions of linear an...
A GREEN SYNTHESIS AND BIOLOGICAL STUDIES OF NOVEL N-(SUBSTITUTED-BENZYLIDENE)-4-(5-(4-CHLOROPHENYL)-1-PHENYL-4, 5-DIHYDRO-1H-PYRAZOL-3-YL) ANILINE.
Green synthesis of novel schiff base compounds bearing 2-pyrazoline moiety and their biological activities have been described. All the products were obtained in very good yield within 5-10 mins by using grinding method....