Employer Branding and Corporate Social Responsibility – a postmodern approach
Journal Title: ESSACHESS - Journal for Communication Studies - Year 2009, Vol 2, Issue 1
Abstract
In the present article we designed an exploratory analysis from a postmodern perspective on employer branding and corporate social responsibility in order to overcome the disciplinary dogmatic approach that is found in the organizational and management studies. Our approach is based on investigating theoretical background for the two concepts that have a relatively recent history and it emphasizes their role of legitimation micro-structures with an organizational -corporate nature, arguing for the thesis that they represent founding micronarratives, with different histories, but similar aims.
Authors and Affiliations
Mihaela Alexandra IONESCU*| Maître de conférences, Ecole Nationale d’Etudes Politiques et Administratives, Bucarest, Faculté de Communication et Relations Publiques, Alina BÂRGĂOANU†| Professeur des universités, Ecole Nationale d’Etudes Politiques et Administratives, Bucarest, Faculté de Communication et Relations Publique
Keywords
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