EMPOWERMENT OF RURAL WOMEN BY DEVELOPMENT OF MEDIA PACKAGE AS A COMPACT DISC (CD) ON VEGETABLE CULTIVATION
Journal Title: International Journal of Agriculture Sciences - Year 2017, Vol 9, Issue 7
Abstract
The present study was conducted in Haryana state in 2014.15. Fifty rural women each from Bhimnagar, Pali, Milkpur and Bawanikhera villages of Hisar and Bhiwani districts, respectively were selected purposively thus comprising of total sample of 200 respondents. To find out the need of the rural women, a questioner was developed and critical messages and sub-messages were prepared. Rankings were assigned on the basis of weighted mean scores. Messages having top three ranks were finally selected for media preparation after consultation with Vegetable Science and Extension Education and Communication Management Department experts. Finally selected messages were tomato, okra and cucurbits crops cultivation practices for which media was developed. Standard procedure for development of media was followed. Audio quality and visual quality of CD of various messages related to vegetables cultivation practices were perceived to be high. Presentation of various messages related to vegetables cultivation practices had been well organized and presented well in the CD. Results revealed that the quality of content coverage and its relevance and appropriateness to the subject was quite high. The clarity of text and size of text is appropriate and it was clearly visible
Authors and Affiliations
SANTOSH RANI
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