ENHANCEMENT OF AGRICULTURAL EXPORT QUALITY STANDARD (THE CASE STUDY OF TUBTIMJUN ROSE APPLE EXPORT IN RATCHABURI PROVINCE, THAILAND)

Journal Title: The EUrASEANs: journal on global socio-economic dynamics - Year 2019, Vol 1, Issue 3

Abstract

This research had an objective to study the agricultural export quality standards in the case of exporting tubtimjun rose apple from Ratchaburi province, Thailand. This is a qualitative research with the sample of 9 experts in different but related fields which are agriculture, exporting and R&D. The experts were chosen by means of purposive sampling and the tool used for collecting data was indepth interview. Our founding is that the agricultural export quality standard in what concerns exporting tubtimjun rose apple from Ratchaburi province, Thailand to China can be divided into 10 aspects which together cover the following: the bottomline quality of tubtimjun rose apple which has 9 indicators, tubtimjun rose apple examination which has 3 indicators, defects of the tubtimjun rose apple which has 2 main indicators and 12 minor indicators, harvesting period after blooming which has 3 indicators, size and the amount of tubtimjun rose apple per kilogram which has 4 indicators, size and weight per tubtimjun rose apple which has 4 indicators, temperature of the storage location which has 3 indicators, deviation in the tubtimjun roseapple size when packaged which has 2 indicators, tubtimjun rose apple’s container which has 7 main indicators and 7 minor indicators, and packaging which has 9 indicators.

Authors and Affiliations

Suppara Charoenpoom, Kathaleeya Chanda

Keywords

Related Articles

THEORETICAL AND METHODOLOGICAL ASPECTS OF CREATIVE ECONOMY DEVELOPMENT

Introduction Modernization of the traditional industrial industries and of the services sector, organization of intellectual operations, changes in the consumption structure along with the creative ideas’ generation and...

MEASURING BRAND VALUE BASED ON CUSTOMER DATA: THE SURVEY FROM SMARTPHONE MARKET IN HO CHI MINH CITY, VIETNAM

This study uses structural equation modeling (SEM) to find the correlation between the variables of the brand value model following (David Aaker, 1991) and using the customer data from the survey of 354 customers in Ho C...

RUSSIAN ADVERTISING MARKET: RELEVANT INDICATORS AND FACTORS OF CURRENT DEVELOPMENT

Media advertising market as an object of evaluation Exploring marketing communications today is a complex task due to their heterogeneous structures. It is, of course, expedient to evaluate expenditure on both marketing...

EMPLOYING LOCAL MARKETING IN TOURISM DEVELOPMENT AT BEN TRE PROVINCE

Introduction Localities today must be self-motivated as a market-oriented business. Leaders need to know how to build their locality into a compelling product, and at the same time need to know how to effectively market...

RUSSIA'S INVESTMENT COOPERATION WITH OTHER BRICS COUNTRIES UNDER CONTEMPORARY CONDITIONS

Introduction Investment plays a crucial role in transition to a new model of sustainable economic development that meets the requirements of the global economy of the 21st century. It is impossible to ensure consistent...

Download PDF file
  • EP ID EP659545
  • DOI 10.35678/2539-5645.3(16).2019.46-53
  • Views 89
  • Downloads 0

How To Cite

Suppara Charoenpoom, Kathaleeya Chanda (2019). ENHANCEMENT OF AGRICULTURAL EXPORT QUALITY STANDARD (THE CASE STUDY OF TUBTIMJUN ROSE APPLE EXPORT IN RATCHABURI PROVINCE, THAILAND). The EUrASEANs: journal on global socio-economic dynamics, 1(3), 46-53. https://europub.co.uk/articles/-A-659545