Ensuring the Efficiency of Enterprise's Partnerships on the Basis of Evaluation of Partners
Journal Title: Бізнес Інформ - Year 2014, Vol 12, Issue 0
Abstract
The article is aimed at the elaborating of measures to evaluate potential partners and determine the efficiency of relationships with them. During the analysis, systematizing and synthesis of scientific works by domestic and foreign scientists, key steps in the process of selecting enterprise's partners were identified, that allowed to work out measures for the organization and evaluation of professional matching of potential partners. The basis for the proposed methodological approach to determining the efficiency of partnerships was to use grouping the indicators with applying of an expert estimation to calculate the importance of the components of the generalized indicator of effective partnerships. As a result, dependence of objectives as to forming partnerships and indicators of the professional matching of potential partners was defined. The main criteria and indicators for measuring the efficiency of partnerships, that depend directly on the results of the evaluation and selection of partners, were analyzed. In addition, a technique to determine the efficiency of relationship has been proposed, which provides for the calculation of the systematizing indicator of efficiency, taking into account the economic, social and psychological components. A promising area for further research is the elaborating of strategies for the development of effective partnerships, in particular the considering of the organizational aspects of partnership and the risk factor assessment.
Authors and Affiliations
Maryna Us
Keywords
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