Enterprise management in VUCA conditions
Journal Title: Economic Annals-XXI - Year 2018, Vol 170, Issue 3
Abstract
Today’s world, which is characterised by variability, uncertainty, complexity and ambiguity (VUCA), poses a problem associated with a shift in the business administration paradigm. Therefore, the purpose of this paper is to define the features and develop a conceptual model of business administration in the VUCA world. The article defines the components of the VUCA world and describes their impact on business administration. The research was conducted from September to November 2017 based on a sample of 90 Ukrainian enterprises in Kharkiv city with the involvement of managers of 34 manufacturing, 36 trade and 20 transport enterprises to determine factors affecting the efficiency of management under the conditions of variability, uncertainty, complexity and ambiguity. The authors of the article have developed a conceptual model of business administration in the VUCA world based on the identified factors and characteristics of the modern world. The model includes objectives of entrepreneurial activity from the perspective of marketing approaches and stakeholders’ interests with regard to environmental factors, as well as methods and management tools that ensure competitive growth.
Authors and Affiliations
Nadezhda Popova, Vladimir Shynkarenko, Oksana Kryvoruchko, Zoltán Zéman
Keywords
Related Articles
- EP ID EP534350
- DOI 10.21003/ea.V170-05
- Views 145
- Downloads 0
Competitive advantages of wholesale markets of agricultural products as a type of entrepreneurial activity: the experience of Ukraine and Poland
Wholesale markets of agricultural products are an important element of marketing infrastructure, and institutions at agrarian market make it possible to manage sales of bulk batches of agricultural products. The purpose...
Issues facing China’s soft power in the 16+1 Platform
The 16+1 Platform of cooperation is not only an economic project, but also a vehicle for China to spread its soft power appeal in the region. The aim of the article is to demonstrate the issues facing Chinese soft power...
The functional approach to strategic management
Introduction. In spite of a large number of studies dedicated to various problems of strategic management, scholars differ on the content of the term «strategic management». To define it, an eclectic approach is used com...
Shaping the perception and vision of economic operators from the Romania-Ukraine-Moldova border area on interim financial reporting
The issue of interim financial statements for quoted or unquoted companies has become even more relevant in the current context of globalisation of business. The purpose of this research work is to focus on the analysis...
Development of trust marketing in the digital society
The development of a digital society, rapid access to information sources changes the consumers’ behaviour in terms of goods and services purchased online. In these conditions, the key to business development is trust: t...