Entrepreneurial Skills. Experience, a New Economic Offer in Business

Journal Title: Manager Journal - Year 2017, Vol 26, Issue

Abstract

The dynamics of the business environment has led to a growing competition. Everyone dreams of their own business. The question is: how do I create a business and how do I develop it? Do I have entrepreneurial skills? Given the decline in purchasing power, one of the most sensitive aspects of the economic system is also emphasized: the price. The difference between companies lies in the service provided for consumers as an additional element for purchasing the product. A new type of economic offer appears: the experience, which represents the quality of the time that the consumer spends with that company. What you sell is the very experience. Experiences are a new source of value and are events that involve people at a personal level. The new offer of experiences occurs whenever a company intentionally uses its services as a stage and its goods as stage props in order to involve a client.

Authors and Affiliations

Cristina Bolcas, Vladimir-Codrin Ionescu

Keywords

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  • EP ID EP411838
  • DOI -
  • Views 117
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How To Cite

Cristina Bolcas, Vladimir-Codrin Ionescu (2017). Entrepreneurial Skills. Experience, a New Economic Offer in Business. Manager Journal, 26(), 103-110. https://europub.co.uk/articles/-A-411838