Entrepreneurial Skills. Experience, a New Economic Offer in Business
Journal Title: Manager Journal - Year 2017, Vol 26, Issue
Abstract
The dynamics of the business environment has led to a growing competition. Everyone dreams of their own business. The question is: how do I create a business and how do I develop it? Do I have entrepreneurial skills? Given the decline in purchasing power, one of the most sensitive aspects of the economic system is also emphasized: the price. The difference between companies lies in the service provided for consumers as an additional element for purchasing the product. A new type of economic offer appears: the experience, which represents the quality of the time that the consumer spends with that company. What you sell is the very experience. Experiences are a new source of value and are events that involve people at a personal level. The new offer of experiences occurs whenever a company intentionally uses its services as a stage and its goods as stage props in order to involve a client.
Authors and Affiliations
Cristina Bolcas, Vladimir-Codrin Ionescu
Keywords
Related Articles
- EP ID EP411838
- DOI -
- Views 154
- Downloads 0
HUMAN CAPITAL INVESTMENT AND ECONOMIC GROWTH IN NIGERIA: THE ROLE OF EDUCATION AND HEALTH
This study looked at Human Capital Investment and Economic Growth in Nigeria – the Role of Education. Even though there are different perspectives to economic growth, there is a general consensus that growth will lead to...
Case study: proposal on restructuring of sport support in the city of Litoměřice in the favour of grant-oriented support
The case study proposes a new approach to restructuring of sport financing for a municipality with 24 thousand inhabitants. The methodical approach is based on the analysis of financial flows of institutional and non-ins...
Tangible and Intangible Within The Organization’s Potential
The organization (firm, enterprise, school, joint company etc) means the basic unit of the\r\n human activity. In concentrates, organizes and materializes in products, cognitions and affects all people’s efforts, finall...
Credit Crisis with focus on level three valuations anFAS157: Analysis and Recommendations for Change
The paper examines the effect of level three valuations and FAS 157 implications on investors, auditors’ work, valuation disclosures and gives recommendations for improvements based on best practices. The aim of this res...
The Management of the University of the Future. Values or mercenarism?
In this article we intend to do a review of the main issues faced by the higher education in Eastern Europe, the causes which generate these problems, but also the economic, social, political and cultural effects on the...