Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company

Journal Title: BAR: Brazilian Administration Review - Year 2007, Vol 4, Issue 3

Abstract

This paper examines the discourse configurations on the environmental theme in business organizations and its relevance to the understanding of the inclusion of ecological discourses in the discourses of organizational members. A case study into a Brazilian telecommunications company offers empirical evidence. It begins with the understanding that organizations adopt several strategies in an attempt to disseminate a certain environmental discourse. As these efforts share space with other pressures, a fragmented discourse emerges. In this paper, the pressures of the environmental theme on organizations are discussed in order to understand this process. The second part of the argument focuses on the context of the case study – Brazilian organizations – and, afterwards, the third part deals with ecological discourses in their insertions in organizational interests. The data of the case study were collected through documental research and 40 semi-structured interviews. The analysis was applied based on Discourse Analysis. In conclusion, an ambiguous discourse configuration was shown that offer elements for the understanding that philanthropy, legal obligation and organizational competitiveness need to be used together to offer legitimacy to the theme of environmental responsibility in business organizations.

Authors and Affiliations

Carrieri, Alexandre de Pádua; Leite da Silva, Alfredo Rodrigues

Keywords

Related Articles

Understanding Interorganizational Learning Based on Social Spaces and Learning Episodes

Different organizational settings have been gaining ground in the world economy, resulting in a proliferation of different forms of strategic alliances that translate into a growth in the number of organizations that ha...

Sociomaterial Practices: Challenges in Developing a Virtual Business Community Platform in Agriculture

Virtual business communities (VBC) are virtual networks of people who share common interests and comprise online software platforms that enables the fast exchange of information, collaboration and business interactions....

Responsible Leadership Research: A Bibliometric Review

Political, religious, sports and business leaders across the world have been under scrutiny regarding allegedly unethical behaviors. The current study analyzes the use of responsible leadership in management research. U...

The Influence of Transverse CSR Structure on Headquarters/Subsidiary Integration

Some studies have already highlighted the effects of the introduction of Corporate Social Responsibility [CSR] projects into Multinational Corporations’ [MNC] strategies. However, little attention has been paid to the...

Credit Card Risk Behavior on College Campuses: Evidence from Brazil

College students frequently show they have little skill when it comes to using a credit card in a responsible manner. This article deals with this issue in an emerging market and in a pioneering manner. University stude...

Download PDF file
  • EP ID EP40411
  • DOI -
  • Views 252
  • Downloads 0

How To Cite

Carrieri, Alexandre de Pádua; Leite da Silva, Alfredo Rodrigues (2007). Environmental Discourses in Organizations: the Case of a Brazilian Mobile Telecommunications Company. BAR: Brazilian Administration Review, 4(3), -. https://europub.co.uk/articles/-A-40411