EPUTATION OF SLOVAK TEACHING HOSPITALS – SELECTED PERSPECTIVES
Journal Title: Megatrendy a médiá - Year 2017, Vol 4, Issue 1
Abstract
The paper discusses the issue of reputation, more specifically the ways and methods of its measurements in selected entities operating in the healthcare sector. A thorough multifactor analysis of reputation in the virtual world of the Internet was conducted on a specific sample of entities/ subjects – Slovak Teaching Hospitals. Using a careful statistical testing relationships between factors were examined in order to identify and describe facts affecting online reputation of those entities in the hyper competitive market environment of the Internet. The findings identified by the analysis of online environment were compared to traditional ratings from “brick world”. The results of analysis thus providing a comprehensive view on the issue of the reputation in the widest possible range of perspectives.
Authors and Affiliations
František Pollák, Nella Svetozarovová
Keywords
Related Articles
- EP ID EP274428
- DOI -
- Views 83
- Downloads 0
FUNCTIONAL-SEMANTIC TYPES OF SPEECH IN JOURNALISTIC MESSAGES
Journalistic messages can be classified according to their size, according to the style they belong to, according to different types of journalism (rational and emotional), etc. Journalistic message as a text of specific...
SARCASM IN MARKETING (CASE STUDY OF THE BANK ZUNO)
As per Merriam-Webster´s online dictionary, sarcasm is “the use of words that mean the opposite of what you really want to say especially in order to insult someone, to show irritation, or to be funny”. In regards to new...
COUNTRY IMAGE AND COUNTRY BRAND BUILDING
The paper deals with the issue of creating and building country brand via the so-called nation branding. Creating country brand with an international reach is part of foreign political activities pursued by individual co...
HOW DIGITAL GAMES CAN HELP SENIORS
Today, many seniors struggle with issues of isolation and depression, often times having no friends or family around, leading to declines in their mental abilities. Paper aims to eliminate these issues and stereotypes bu...
LABELING OF IMAGES IN PHOTOSHOP USING LAYERS, LONG-TERM ARCHIVING AND AUTOMATION CAPABILITIES
This article deals with possibility of using Photoshop layers to store additional data in graphical documents. Data can be in form of text, or graphic form, they can be added manually or automatically with another enviro...