ervice quality analysis and its implications – A study on tourism services in Kodaikannal
Journal Title: International Journal of Scientific Research and Management - Year 2014, Vol 2, Issue 12
Abstract
Tourism is one of the top and fastest growing sectors in the world; it plays a very important role in the economy an d stimulated the growth of other dependents This study aims to assess tourist perceptions towards quality tourism services provided by the Management of Kodaikannal by examining the influence of quality tourism product on overall tourist satisfaction at Ko daikannal. In this study, five dimensions of SERVQUAL model were concentrated i.e. Tangibles, Reliability, Responsiveness, Assurance and Empathy. The empirical data were collected from tourists via a survey that yielded 150 usable questionnaires. The data were analysed using a series of multiple regressions to determine the influence of service quality on tourist satisfaction. The findings confirmed that service quality directly influenced tourist satisfaction throughout destination facilities, destination accessibility and destination attraction. As a result, the researcher came to a conclusion that there is a significant influence of the service quality on satisfaction of tourists, and therefore service quality plays an important role in tourism by increa sing the level of tourist satisfaction. The results in this study supported the evidence that there are positive implications of components of tourism product on satisfaction of tourists
Authors and Affiliations
Mrs. R. Christina Jeya Nithila
Keywords
Related Articles
- EP ID EP214360
- DOI -
- Views 78
- Downloads 0
The Study of New Digital Adaptation In Marketing through Chat vertising And Thei r Impact On Young Consumers Mind
The study is based on new digital way to advertisement of product in age of digital marketing. New age, new market, new technology and new marketing change the way of organization business presentation ....
Step Function Model For Forecasting Project Cash Flow
Cash flow forecasting for projects has assumed a special interest among researchers for the past 30 years or more. D ue to their peculiar execution cycle , p rojects follow a sigmoid or ‘S’ curve pattern in th...
TQM practices in garments industry from the perspective of Bangladesh
The export - oriented RMG sector has made crucial contribution to this abovementioned transformation of theBangladesh economy. The export - oriented readymade garments (RMG) sector in Bangladesh started its...
Calcium Ion Impregnated o n Water Hyacinth for Defluoridation o f Water
Fluo ride ion has adverse effect to human body if it exceeded beyond the permissible limit. Adsorption technique is one of the efficient method for removal of fluoride from water by using biomass. In present work water h...
Effect of hand arm vibrational exposure in a Manufacturing Industry
Carpal Tunnel Syndrome is a symptomatic compression neuropathy of the median nerve at the level of the wrist/hand characterized physiologically by evidence of increased pressure within the carpal tunnel and decreased...