Establishing an Adaptation Strategy of Trading Enterprise
Journal Title: Бізнес Інформ - Year 2015, Vol 5, Issue 0
Abstract
The article is aimed at substantiation of the need for developing a strategy for adapting enterprises to the unstable environment of functioning and a methodical approach to its establishing in view of specificity of trade industry sector. The necessity of constant changes in the activity of enterprise in accordance with the conditions of the environment has been substantiated. In this context, a methodical approach to the formation of an adaptation strategy of trading enterprise has been proposed, where strategic process is considered in the sequence of its implementation at the enterprise together with identifying the key stages. As possible strategic alternatives has been allocated the following: active adaptation strategy, conservative adaptation strategy and situational adaptation strategy of enterprises. The proposed approach allows to opportunely respond to changes in the environment and takes into account the relationship of changes of environmental factors with the resulting indicators of performance of trading enterprise.
Authors and Affiliations
Olga Rachkovan
Keywords
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