Establishing Standard Rules for Choosing Best KPIs for an E-Commerce Business based on Google Analytics and Machine Learning Technique
Journal Title: International Journal of Advanced Computer Science & Applications - Year 2017, Vol 8, Issue 5
Abstract
The predictable values that indicate the performance of any company and determine that how well they are performing in order to achieve their objective is referred by the term called as “key performance indicators”. The key performance indicator techniques and other methods that are similar to KPI are usually implemented in the businesses that are running online, but for an e-commerce business, it is always difficult to select the right KPI. As long as the KPIs are concerned, the biggest blunder that an online business can make is that they calculate everything along with the KPIs. But whatever they are calculating cannot be referred as the “key” because they are measuring each and everything, so this can immediately become devastating. The need is to only measure certain specific keys in order to calculate the performance of a business. The main aim of this research is to establish the set of standard rules that must be adopted in order to identify the best KPIs for an e-commerce business website based on google analytics and machine learning technique.
Authors and Affiliations
Haris Ahmed, Dr. Tahseen Ahmed Jilani, Waleej Haider, Mohammad Asad Abbasi, Shardha Nand, Saher Kamran
Keywords
Related Articles
- EP ID EP259156
- DOI 10.14569/IJACSA.2017.080570
- Views 93
- Downloads 0
Indexing of Ears using Radial basis Function Neural Network for Personal Identification
This paper elaborates a novel method to recognize persons using ear biometrics. We propose a method to index the ears using Radial Basis Function Neural Networks (RBFNN). In order to obtain the invariant features, an ear...
Comparative Study of Methods that Detect Levels of Lead and its Consequent Toxicity in the Blood
The present work is the study of the different methods used to determine the toxicity produced by the presence of a contaminating metal in the blood. Mainly, the presence of lead in the blood was taken as a reference to...
Students’ Perceptions of the Effectiveness of Discussion Boards: What can we get from our students for a freebie point
In this paper, we investigate how the students think of their experience in a junior (300 level) computer science course that uses blackboard as the underlying course management system. Blackboard’s discussion boar...
The SVM Classifier Based on the Modified Particle Swarm Optimization
The problem of development of the SVM classifier based on the modified particle swarm optimization has been considered. This algorithm carries out the simultaneous search of the kernel function type, values of the kernel...
Exploring Mechanisms for Pattern Formation through Coupled Bulk-Surface PDEs in Case of Non-linear Reactions
This work explores mechanisms for pattern forma-tion through coupled bulk-surface partial differential equations of reaction-diffusion type. Reaction-diffusion systems posed both in the bulk and on the surface on station...