ETHICAL AND SOCIALLY RESPONSIBLE MARKETING IN INDIAN BUSINESS: A CONCEPTUAL OUTLINE
Journal Title: International Journal of Marketing and Technology - Year 2011, Vol 1, Issue 5
Abstract
This Paper explains the concept of Corporate Social Responsibility (CSR) and Ethics in Marketing and identifies and Analyses the points such as 1) To what extent the academicians in the B-Schools are imparting to their budding marketing managers & the importance of Social responsibility and Ethics in their marketing subject or as a separate courses in India. 2) How much the practicing marketing managers in India giving importance to the ethical aspects and 3) what is importance of MNCs in ethical & socially responsibilities & to what extent MNCs operating in the developing countries like India taking care of the ethical and social responsibility aspects while operating their business.
Authors and Affiliations
Lokendra Vikram Singh, Archana Singh and Dr. R. S. Waghela
Keywords
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