Ethics in Words (Oral/Written) – Is it a Mirage or Reality
Journal Title: IJAR-Indian Journal of Applied Research - Year 2015, Vol 5, Issue 10
Abstract
Great good and great evil appear from the exercise people create of the medium of societal com-muni cation. Even though it characteristically is said—and we frequently shall articulate at this juncture—that "media" do this or that, these are not sightless forces of nature beyond human control. For albeit acts of commun-icat ing often do have inadvertent consequences, yet people opt whether to employ the media for good or evil ends, in a good or evil way. These choices, fundamental to the moral query, are made not only by those who obtain communication—viewer-s, lis teners, readers—but chiefly by those who have power over the instruments of social communication and verify their structures, policies, and substance. They take account of public officials and corporate executives, members of gove- rn ing boards, owners, publishers and station managers, editors, news directors, producers, writers, correspondents, and others. For them, the fair question is particularly delicate: Are the media being used for good or evil? The bang of social communication can scarcely be blown up. People get in touch with other people and with events, form their opinions and values. Not only do they spread and accept information and thoughts in the course of these instruments however over and over again they experience living itself as an know-how of media (cf. Pontifical Council for Social Communications, Aetatis Novae, 2).
Authors and Affiliations
Bheda Naran Rajashi, Dr Alpesh Joshi
Keywords
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