Evaluating Capability of an Airline Company to Develop Partnerships with Banks
Journal Title: Бізнес Інформ - Year 2015, Vol 9, Issue 0
Abstract
The article is aimed at developing methodical approaches to integrated evaluation of capability of an airline company to develop partnerships of the existing forms and types with the banks of Ukraine. The methods proposed by the author are based on the process approach to studying economic phenomena, systematization of functional areas of activity, which determine potential capabilities of an airline company for long-term collaboration, as well as the appropriate indicators and characteristics for their evaluation. The article provides a classification of forms and types of interaction that forms basis for allocation of various requirements for an airline company in its creditworthiness in the process of interaction with bank and, respectively, for various methods of evaluating capability of airline companies to cooperate with banks. It has been found that high requirements to the airline's creditworthiness would be put forward in the case of strategic and project partnerships, based on the conditions of mutual interest in the development of its participants. Unlike the existing methods, the presented method for evaluating capability of airlines to partnership with bank is based on a comprehensive diagnostics of all directions of the airline's activities, which provide the potential for its development. Integral evaluation of all quantitative and qualitative characteristics of the airline's potential is carried out on the basis of scoring method.
Authors and Affiliations
Vladimir Lototsky
Keywords
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