EVALUATING IMPACT OF WORD-OF-MOUTH COMMUNICATION ON INVESTOR’S BEHAVIORAL INTENTION: AN EMPIRICAL EVIDENCE FROM PAKISTAN’S STOCK MARKET
Journal Title: European Journal of Business and Social Sciences - Year 2017, Vol 6, Issue 2
Abstract
The purpose of this study is to investigate the determinants of stock trading and to answer the question whether word of mouth communication plays an important role in stock trading and holding. Data was collected from stock investors of Pakistan followed by cross-sectional design. Structural equation modeling technique was applied for empirical testing of hypothesis. The outcome of this study suggests that technical expertise; experimental information, and communication skills have positive, direct and significant impact on the satisfaction as well as intention of the investors. The study also found the indirect relationship of word of mouth communication and purchasing behavior of the investors. Likewise, association between word of mouth communication and satisfaction of the investors has been found significant. Literature is silent in analyzing the behavior of investors towards communication. The findings of this study will be fruitful for students, stock investors, analysts, managers and regulators and for corporate sector to formulate strategies to compete in the challenging environment.
Authors and Affiliations
Dr. Naveed Iqbal Chaudhry| Assistant Professor& Incharge Department of Business Administration, University of the Punjab, Gujranwala Campus, Pakistan, Dr. Mushtaque Ali Jariko| Assistant Professor, Institute of Business Administration, University of Sindh, Jamshoro, Abdul Fattah Soomro| Associate Professor, Institute of English and Literature, University of Sindh, Mehvish Gafoor| Department of Business Administration University of the Punjab, Gujranwala Campus, Adil Bilal| Department of Business Administration University of the Punjab, Gujranwala Campus
Keywords
Related Articles
- EP ID EP10906
- DOI -
- Views 309
- Downloads 17
DETERMINANTS OF OUTSOURCING SERVICES AS A COST REDUCTION MEASURE IN DEVOLVED GOVERNMENT: A CASE STUDY OF NAIROBI CITY COUNTY, KENYA
Outsourcing occur when organizations purchases products or services from external supplier instead of producing in-house. It is a management strategy by which an organization delegates major, non-core functions to spe...
Supply Chain Management (SCM) Practices in Nigeria Today: Impact on SCM Performance
To compete successfully in today’s challenging business environment, companies need to focus on supply chain management practices that have impact on enhancing SCM activities and ultimately performances. This study...
PROMOTING SELF-EMPLOYMENT IN RURAL AREA THROUGH LOCAL GOVERNMENT IN BANGLADESH: TOWARDS AN ENCOMPASSING APPROACH FOR POVERTY MITIGATION
Bangladesh is one of the developing countries having a huge number of populations living below the poverty line. Bangladesh has long been struggling to reduce the incidence of poverty and to improve the living standar...
THE IMPACT OF LIBRARY AUTOMATION ON THE JOB SATISFACTION OF LIBRARY STAFF
The study discussed the impact of library automation on the job satisfaction of University of Education, Winneba (UEW) library staff. The overall aim of the study was to investigate the impact of the implementation of...
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVES ON CONSUMER BEHAVIOR: A COMPARISON STUDY BETWEEN TURKISH AND SPANISH UNIVERSITY STUDENTS
This article examines the influence of hedonic and utilitarian motives on consumer behavior and comparison of two cultures that have different systems on hedonic and utilitarian behaviors. The study has been conducted...