Evaluating Mobile Wallet Adoption Barriers Using Fuzzy Mathematical Model
Journal Title: International Journal of Experimental Research and Review - Year 2024, Vol 44, Issue 8
Abstract
A tremendous amount of research has been done on the factors influencing mobile wallet adoption as mobile wallet technology has seen rapid growth. Using expert opinion and Fuzzy PROMETHEE approach, this study investigates the key barriers to mobile wallet adoption. Mobile wallet adoption is constrained by Technological, security and infrastructural barriers, making adoption more challenging when user acceptance is skewed in emerging markets. In this study, we use the F-PROMETHEE to rank these barriers based on expert opinions. A panel of fintech and digital payments experts assessed the key adoption obstacles. Included in the PROMETHEE method were methods for handling variability or uncertainty through fuzzy logic and through subjective expert judgments. The results suggest that the major barriers to the adoption of mobile wallets were identified as risk and usage constraints. Moreover, value barriers are a leading factor. This study found that the risk and value barriers are the two principal risks that must be overcome to raise the client accepted rate of m-wallet services. A step forward in the assessment of such obstacles is the innovative use of a fuzzy mathematical model, which provides a more complex and adaptable approach than traditional methods. This study has learnt a few lessons that can help policy makers and industry players understand how to overcome the main barriers to mobile wallet adoption.
Authors and Affiliations
Archana Kumari, Deepa Kumari, Reema Agarwal
Keywords
Related Articles
- EP ID EP750742
- DOI 10.52756/ijerr.2024.v44spl.023
- Views 56
- Downloads 0
Tourism caused jeopardize of biodiversity: a case study on Mandermoni –Dadanpatrabarh coastal tourist destination in Purba Medinipur district, West Bengal, India
The present study is conducted to correlate among tourism and biodiversity, environment , physical and socio-cultural landscape. Tourism is now a major contributor to foreign exchange, money earnings and provides employm...
Relationship between physical activity and smoking behavior among college students
Poor diet, alcohol consumption and cigarette smoking constitute a major public health concern for West Bengal, India. These behaviours are increased among day by day among students which are problematic particularly in t...
Supervised learning for Attack Detection in Cloud
In this study, we approach a supervised learning algorithm to detect attacks in cloud computing. We categorize “Normal” and “Attack” statuses on the dataset. The model evaluation process uses the kappa statistic, the F1-...
Anthropometric assessment of nutritional status of Muslim adolescents of Deganga, North 24 Parganas, West Bengal, India
A cross-sectional study of 1068 Bengali Muslim boys (n=522) and girls (n=546) aged 10-17 years of Deganga, Barasat, North 24 Parganas, West Bengal, India, was undertaken to study their age and sex differences in nutritio...
Exploring Female Agripreneurship: Insights from Grey Literature Using TCCM Framework
Women agripreneurs' expertise, abilities, and passion are some of the most effective strategies to improve their financial and social status. There is a wealth of systematic literature on women in entrepreneurship, as we...