Evaluating the Critical success factors of strategic customer relationship management (SCRM) in textile industry (with Fuzzy Approach)
Journal Title: International Research Journal of Applied and Basic Sciences - Year 2015, Vol 9, Issue 9
Abstract
The customer relationship management is a trading approach to perceive and influence in the customer behavior including improving the customer`s purchasing, maintaining the customer, the customer loyalty, and more profitability. Today, the competition and satisfaction of the customers is considered as a highly important factor in textile industry context. The customer orientation and satisfying the customer is highly considered with respect to the appearance of new and under developing countries in this industry. In this regards, the customer relationship management is an attitude indicating that with an appropriate and successful relation with the customer, all sections of textile companies and parts thereof and as well as marketing, the upcoming services and the companies future will be changed. This paper aims to evaluate the critical success factors of strategic management (CRM) of customer relationship in textile industry. The indices and criteria highly considered as the critical success factors in applying CRM in relation with the customer are determined with respect to three critical aspects including human, technology and processes. Also, using the success factors, a questionnaire is designed based on fuzzy numbers and pair-wise comparison table answered by 7 marketing managers of textile companies.
Authors and Affiliations
Masoud Nikzad Shahrivar| Department of Industrial Engineering, Arak Branch Islamic Azad University, Arak ,Iran, email: masoudnsh@yahoo.com, Ali Reza Dehghani Sari| Group of Textile Engineering, Faculty of Engineering, Science and Research Branch Islamic Azad University, Tehran, Iran
Keywords
Related Articles
- EP ID EP7126
- DOI -
- Views 299
- Downloads 21
Evaluation of protein accumulation pattern in lentil seeds as affected by different period of weeds interference
In order to study the effect of different periods of the presence of weeds on 1000-seed weight, protein percent, protein yield, seed yield and seed N content of lentil, the present study was carried out in research farm...
The study genetic variation and factor analysis for agronomic traits of Durum wheat genotypes using cluster analysis and path analysis under drought stress condition in western of Iran
In order to evaluate genetic variation of durum wheat genotypes under drought stress, and relationship between agronomic traits with grain yield under drought stress, as experiment was conducted, in Shirvan-Chrdavol rese...
Two step Runge-Kutta-like method for Numerical Solutions of Fuzzy Differential Equations
In this paper, we apply a numerical algorithm for solving the fuzzy first order initial value problem, based on two-step Extended Runge-Kutta–like formulae of order 3 (TSERKO3). We use Seikkala’s derivative. The elementa...
Effect of Salicylic acid on germination, leaf area, Shoot and root growth in crop plants
Seed treatment or foliar application of chemicals like glycinebetaine, kinetin and salicylic acid may increase yield of different crops due to reduction in stress induced inhibition of plant growth. Salicylic acid (SA) i...
The investigation of scientific methods of achieving the goals of fifth development plan by Multivariate regression and factor analysis technique
One of the important factors in planning process in Iran is determining its goals and after it the achieving methods to the goals are formulated or the strategies are defined. Most of the goals in development planning ar...