EVALUATING THE SOCIAL IMPACT OF INTERNET MEDIA NEWS
Journal Title: CIVITAS ET LEX - Year 2017, Vol 15, Issue 3
Abstract
The goal of the research is to develop a method for measuring topical social information impact on active people through monitoring the dynamics of social networks users interaction. We introduced the concept of interactive potential which can be determined through dynamics curve analysis in order to interact with information. Regular measuring of news’ interactive potential allows tracing the dynamics of social interest in some topics. We used the method to analyze trending topics in Ukrainian media and to describe the dynamics of people’s concern with political life and their readiness for public protests.
Authors and Affiliations
Artem Zakharchenko
Keywords
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