EVALUATION IN PR THROUGH CURRENT METHODS AND PERFORMANCE INDICATORS. FUTURE TRENDS
Journal Title: Journal of Economic Development, Environment and People - Year 2017, Vol 6, Issue 3
Abstract
In today's economic environment, deeply marked by a crisis whose impact continues to spread, there is talk of efficiency. Society efficiency as well as efficiency at company and individual level. Efficiency in the field of public relations professionals is done by evaluating the work done. Although the evaluation is not a new chapter of the communication plan, generated by the economic crisis, but a compulsory one, irrespective of the external environment, we are seeing an increased pressure in this regard. The "client" - the one who runs a campaign - now wishes, more than ever, to know what impact the money has been on. Although the PR world is a complex one, which is generally based on purely creative concepts, in the evaluation the "client" wishes to simplify to the fullest extent of all syllogisms and, finally, a clear answer to one question: what impact did the sum have invested in communication activities?
Authors and Affiliations
Elena Gurgu, Aristide Cociuban
Keywords
Related Articles
- EP ID EP232156
- DOI 10.26458/jedep.v6i3.543
- Views 131
- Downloads 0
OPEN SOURCE MYSQL BROWSER FOR OPEN INNOVATION
Our purpose is to cross-compile MySQL driver source code for Linux on Windows architecture using a tool chain in order to build a neutral valid graphic interface on 32 bits. Once achieving this goal we could say that eve...
DIAN (DIMENTIONAL ANALYSIS); TO ANALYZING PATTERNS POLARIZATION OF PERCEPTION, MOTIVATION AND PREFERENCES TO DEVELOP THE ECOTOURISM BETAWI TRADITIONAL CULINARY
DIAN is a modification of MDS (Multidimensional Analysis), CA (Correspondence Analysis) and IPA (Important Performance Analysis). The DIAN model is formed to provide information (mapping) of GAP that occurs between stake...
Protection of Intellectual Property and its Economic Aspects
Intellectual property as assets in intangible form is classified in most countries under the definitions of the TRIPS Agreement and PCT according to the manner of its protection. This article presents results of an analy...
The Effects Of Global Economic Crisis of 2008 to Financial Statements and Liquidity Ratios Which Companies are Settled In BIST Energy Sector (2005-2013 Term Review)
Aim of this study is to compare and analyze whether the 2008 global economic crisis affected the balance of the energy companies which are listed in the İstanbul Stock Exchange and have shown continuity in 2005-2013 peri...
EMPIRICAL INVESTIGATION OF INDUSTRIAL MANAGEMENT
Elenko Zahariev ABSTRACT The paper is devoted to an aspect in the sphere of management – business priorities of industrial management in XXI century. In modern times the actuality of treated problems is mainly laid int...