Evaluation of Strategic Potential of SCE «Kharkovzelenstroi»
Journal Title: Бізнес Інформ - Year 2014, Vol 12, Issue 0
Abstract
In the article, strategic potential of the specialized communal enterprise «Kharkovzelenstroi» as integrated indicator for 2009-2013 is estimated. The following levels of development of the strategic potential components have been evaluated: technological, human and financial potentials, as well as potential of the financial condition of enterprise, based on the modified indicators of development. Such method for evaluating the strategic potential of an enterprise in the planting sphere was used for the first time. It has been recognized, that the most developed potentials of enterprise are the human and financial, the least developed -the technical and technological potentials as well as potential of the financial state. For the investigated period, the highest level of development of enterprise's strategic potential was evidentiated in 2010, by 2013 this level was significantly worsened. The results of the evaluation of strategic potential of the enterprise are: inefficient management of resources, lack of a strategic aspect in the management of resources. The conducted evaluation can be used for an analytical justification for further strategic managerial decision-making in SCE «Kharkovzelenstroi» as well as for defining the directions for stabilization of the enterprise's activities.
Authors and Affiliations
Olena Burak
Keywords
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