EVALUATION OF THE EFFECTIVENESS OF THE COMMODITY POLICY OF AGRICULTURAL ENTERPRISES IN THE KHERSON REGION
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2017, Vol 22, Issue 10
Abstract
The article defines and analyzes the key factors for evaluating the effectiveness of the marketing commodity policy of agricultural enterprises that grow and sell crop products in Kherson region. The analysis of economic activity of selected enterprises in Kherson region was carried out on the basis of statistical and financial reporting information, marketing analysis tools were used during analysis and recommendations were made how to increase the efficiency of promotion and sales of cultivated crop production.
Authors and Affiliations
A. L. Dichenko
Keywords
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- EP ID EP637400
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