EVALUATION OF THE MODEL OF INFLUENCE OF ADVERTISING ON CONSUMERS OF HOTELS BRANDS
Journal Title: Регіональна економіка та управління - Year 2017, Vol 4, Issue 17
Abstract
The article considers the features of advertising of hotel enterprises, defines the goals of advertising and describes the multiplicity of hotel services. The article concludes that an efficient logistics service at the enterprise which ensures timely and full delivery of material assets is an important condition for modern hotel operations and achievement of the multiplicity effect. The author has proposed conditions for improving the efficiency of hotel complex advertising.
Authors and Affiliations
Natalia Lutsenko
Keywords
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