Evolution in Fashion Retail: Comparing Fashion Specialty Store and Department Store in Malaysia
Journal Title: International Journal of Academic Research in Business and Social Sciences - Year 2019, Vol 8, Issue 9
Abstract
The purpose of this paper is to explore how the evolution in retail landscape had affected the growth of fashion retail and had ignited the changes in customer preference on types of retail outlets to patronage when shopping for their fashion items. The focus is on two types of fashion retail business formats in Malaysia; the fashion specialty stores and the department stores which their respective business trends were seen growing at the opposite directions in the recent years globally. This paper will discuss the issues and trends faced by these two retail formats that led to the rapid sales growth of the fashion specialty stores and the declining trend suffered by the department stores.
Authors and Affiliations
Aida Shaari, Tan Teck Hong
Keywords
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- EP ID EP571104
- DOI 10.6007/IJARBSS/v8-i9/4871
- Views 74
- Downloads 0
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