EVOLUTION OF APPROACHES TO MODELING CONSUMERS BEHAVIOR AND DEMAND
Journal Title: Вісник Одеського національного університету. Економіка. - Year 2018, Vol 23, Issue 7
Abstract
The approaches to the analysis of the behavior of economic agents of various economic schools were investigated. Considered in detail the relationship of participants in market processes for identify areas of effective interaction of the seller with the consumer. It was revealed that the currently available approaches to the modeling of consumer behavior are largely empirical. They do not have a description of specific consumer situations, which impedes their practical application. The main scientific result of the article should be considered the proposed concept of reflexive management of consumer decision.
Authors and Affiliations
M. I. Mavrina
Keywords
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