EVOLUTION OF THE BASE OF THE PYRAMID (BOP) CONSTRUCT THROUGH A BI-DIMENSIONAL PERSPECTIVE
Journal Title: European Journal of Business and Social Sciences - Year 2016, Vol 5, Issue 7
Abstract
The concept of the Base of the Pyramid and the different ways to access it has generated a lot of literature searching for answers and proposing solutions. The objective of this text is to offer a vision of the BOP evolution in the last fifteen years based on the concept that focus in two dimensions of BOP studies, a first generation with focus on consumption through the offer of products and services that better fits the needs of the BOP and a second generation based on the development of mechanisms to alleviate poverty.
Authors and Affiliations
Marcelo Amaral Dionisio| Instituto COPPEAD de Administração Rua Senador Vergueiro 55/201 22.230-000, Rio de Janeiro, Brazil + 55 (21) 9 88.78.34.80
Keywords
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- EP ID EP10823
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