Evolution of the concept of digital marketing in the context of challenges in the fourth industrial revolution
Journal Title: Економіка: реалії часу - Year 2018, Vol 1, Issue 35
Abstract
The article is content critically analyzes the scientific idea of developing the concept of digital marketing. It was determined turning points in the form of global megatrends, which shape the future digital world in the context of the fourth industrial revolution. It made conclusions about the vectors of the development of digital marketing in a cognitive economy, which will form the basis of the seventh technological order. It was proposed the concept of cognitive marketing and substantiated the main directions of development of the concept of cognitive marketing. It was justified the emergence of the concept of cognitive marketing in the future based on the concept of digital marketing. It have been defined twelve rules for the development of the concept of digital marketing, which will be transformed into vectors for the development of the future concept of cognitive marketing. It have been made f comparative analysis of the concept of traditional and digital marketing and formed the vectors for the development of cognitive marketing.
Authors and Affiliations
Olena Chukurna, Evgenia Konak
Keywords
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- EP ID EP564716
- DOI 10.5281/zenodo.1303215
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