Evolution of the concept of digital marketing in the context of challenges in the fourth industrial revolution
Journal Title: Економіка: реалії часу - Year 2018, Vol 1, Issue 35
Abstract
The article is content critically analyzes the scientific idea of developing the concept of digital marketing. It was determined turning points in the form of global megatrends, which shape the future digital world in the context of the fourth industrial revolution. It made conclusions about the vectors of the development of digital marketing in a cognitive economy, which will form the basis of the seventh technological order. It was proposed the concept of cognitive marketing and substantiated the main directions of development of the concept of cognitive marketing. It was justified the emergence of the concept of cognitive marketing in the future based on the concept of digital marketing. It have been defined twelve rules for the development of the concept of digital marketing, which will be transformed into vectors for the development of the future concept of cognitive marketing. It have been made f comparative analysis of the concept of traditional and digital marketing and formed the vectors for the development of cognitive marketing.
Authors and Affiliations
Olena Chukurna, Evgenia Konak
Keywords
Related Articles
- EP ID EP564716
- DOI 10.5281/zenodo.1303215
- Views 128
- Downloads 0
Approaches to the investigation of the enterprise economic security concept
The approaches to the definition of the category “the enterprise economic security” were investigated. Critical vision of the current directions are presented. Generalizations about more comprehensive definition of the m...
Evaluation of socio-demographic factors of influence to the health of the employed population in Ukraine
An estimation of influence of socio-demographic factors, in particular, depending on age, place of residence, sex and gender characteristics, family status, family relationships is carried out. An important socio-demogra...
Components of the system of intellectual property management enterprises
Theoretical and methodological problems associated with the formation of the system of intellectual property management companies. Studied literature on allocation components of intellectual property management companies...
International economic activity of higher institutions of Ukraine: logic and control of foreign students’ admission process
The article investigates the main directions of the international economic activity of the universities in Ukraine: management of the admission preparation for foreign citizens and implementation of educational activity...
Theoretical motivation for further investigations of small and medium enterprises in Ukraine
Theories, developed to explain the growth of large companies, are not adapted to explain the phenomenon in small and medium companies, but growth is important for the survival of small businesses. This theoretical articl...