Evolution of the US PSYOP products’ effectiveness during Vietnam War 1965-1969.
Journal Title: Security and Defence Quarterly - Year 2013, Vol 1, Issue 2
Abstract
The article presents an analysis of a few selected PSYOP products. However, for this work I checked all the products available during the Vietnam War, the National Catalogue of PSYOP Materials Joint U.S. Public Affairs Office, BACM Research. I have also analyzed the source texts as well as the opinions of professionals involved in psychological operations conducted during the Vietnam War. I estimated the impact of these products on the subconscious and conscious levels. In this way I could evaluate the effectiveness of these products and their adaptation to the cultural values of the Vietnamese. This allpowed me to analyze the effectiveness of a methodology for creating these products. In my opinion, U.S. PSYOP product development and methodology were imperfect, and the cost of the war in Vietnam would be much lower if this methodology could have been adapted to cultural values of Vietnamese.
Authors and Affiliations
Marcin Górnikiewicz
Keywords
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- EP ID EP706226
- DOI https://doi.org/10.5604/23008741.1191900
- Views 68
- Downloads 0
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