Evolutions and Challenges of Behavioral Finance
Journal Title: International Journal of Science and Research (IJSR) - Year 2015, Vol 4, Issue 3
Abstract
This article presents the evolution of behavioral finance, which is a new approach in capital market. This study reveals the effect of psychological factors in investment decision making process, which was a strong contradiction to the Efficient Market Hypothesis. Behavioral finance is not a replacement to the classical finance paradigm, but an alternative solution to explain the market inefficiency and the irrational behavior of investor.
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