EXAMINATION OF ESKİŞEHİR AS A BRAND CITY IN CITY MARKETING
Journal Title: Uluslararası Batı Karadeniz Sosyal ve Beşeri Bilimler Dergisi - Year 2018, Vol 2, Issue 1
Abstract
In the 21st Century marketing world, not only products and services, but cities have also become part of marketing communication. Capitalism plays an important role in the destruction of the differences of cities, so city branding studies are important in terms of protecting the originality of cities. In this study, city marketing and city branding in the studies were tried to be explained in detail. Eskişehir, a very important example in the implementation of the city branding studies. In the study, city marketing and city branding issues were evaluated under separate headings and the factors contributing to city marketing and city branding were tried to be revealed. Finally, the elements that make Eskişehir as a brand city have been examined and a conceptual framework has been tried to be drawn in this direction.
Authors and Affiliations
Feride Melis Özsöz
Keywords
Related Articles
- EP ID EP432894
- DOI -
- Views 141
- Downloads 0
POSTMODERNISM CURRENT AND EFFECTS OF POSTMODERNISM ON BUSINESS ADMINISTRATION
Postmodernism, which has been used for the first time in the field of architecture and which has influenced many areas such as philosophy and sociology until the mid-20th century; As a result of how the new production te...
THE EFFECTS OF PERCEIVED SERVICE QUALITY ON CUSTOMER LOYALTY: AN APPLICATION ON INSURANCE CUSTOMERS
The purpose of this study is; to examine the effects of the perceived service quality on customer loyalty in the automobile insurance sector. Population of the study consisted of people who lived in Düzce city center. Qu...
EVALUATION OF THE CORPORATE SUSTAINABILITY PERFORMANCE BY GREY RELATIONAL ANALYSIS METHOD: OTOKAR CASE
In this study, it is aimed to analyse the corporate sustainability performance in the automotive sector with a Multi Criteria Decision Making (MCDM) method. Gray Relational Analysis was used as MCDM method in the study a...
EXAMINATION OF ESKİŞEHİR AS A BRAND CITY IN CITY MARKETING
In the 21st Century marketing world, not only products and services, but cities have also become part of marketing communication. Capitalism plays an important role in the destruction of the differences of cities, so cit...
NECESSITY OF INTERNAL CONTROL AND INTERNAL AUDIT MECHANISM: ENRON CASE
The case of Enron is a case that has not only affected the US but the whole world as of the period it was experienced. The necessity of internal control and internal control systems to be freed from superficiality and pr...