Examining Factors that Affect Consumer Online Shopping Behavior: A Review Based Study
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2015, Vol 10, Issue 8
Abstract
Online shopping in India is an emerging trend for marketers to promote their merchandise in wide geographical area using internet. In 2012, E-Commerce revenue was US$ 1.6 billion but it is expected to be US$ 8.8 billion by 2016.It speaks about the success of e-commerce. Trust is an important dimension in the success of online shopping. The present study focuses on critical review of consumer behavior towards online shopping through extensive literature survey. The finding reveals that knowledge, privacy, security, perceived risk and perceived benefits are very important factors for the consumers behavior towards online shopping. Winning trust is the primary condition for enduring success in e- commerce. Finally, some useful implications have been offered to the marketers at the end.
Authors and Affiliations
shabnam narula, MRS. SHABNAM GULATI, Mr. DUSHANT NARULA
Stock Price Fluctuations and Corporate Forecasts Disclosure: Evidence from an Emerging Market
This research investigates the relation between forecasting report disclosure and stock price fluctuations. The first hypothesize examine if there is a relation between two variables among companies which lead to fluctua...
Customer value creation via business model implementation
Business models are the blueprints upon which the whole structure and operation of the company is based. The aim of this paper is to underline the importance of business models in value creation for the company and to di...
360 Degree Feedback Appraisals- An Innovative Approach of Performance Management System
360-degree feedback systems are typically introduced as part of individual or organisational development activities. However, 360-degree feedback is increasingly used as an integral part of performance appraisal, relatin...
Correlation between the Issues of Processing Textile Sector in Pakistan
This research investigates the Statistical Correlation on Internal Issues of Processing textile sector in PakistanData were collected from Primary as well as secondary sources It is a statistical research technique in de...
Feasibility Study of Designing and Implementing Performance Budgeting in the Iranian Public Universities and Academic Institutions: The Case of the Sharif University of Thechnology
The role of budgeting in governmental universities is vital since it affects youth generation. According to recent article passed by education ministry of Iran fundamental changes in universities management is requ...