Examining Spectator Motivations in Major League Baseball: A Comparison between Senior and Non-senior Consumers
Journal Title: Choregia - Year 2016, Vol 12, Issue 2
Abstract
The purpose of this study was to identify the differences in the motives between senior and non-senior sport consumers who attend sport events and to compare the effect of spectator motivation on sport consumption behaviors between senior and non-senior consumers. Multiple regression analyses were conducted to examine the relationship between motivation factors and sport consumption variables for senior and nonsenior spectator groups. The results showed that both senior and non-senior spectators were commonly motivated by the following specific motives of escape, social interaction, physical skill and drama for attending a MLB game.
Authors and Affiliations
Junghwan Park| Department of Advertising and Public Relations, University of Georgia, Athens, Georgia, USA, Young Ik Suh, Ph. D. | Department of Sport Management, Wellness, and Physical Education, University of West Georgia, Carrollton, Georgia, USA, Paul M. Pedersen, Ph. D. | Department of Kinesiology, University of Indiana, Bloomington, Indiana, USA
Keywords
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- EP ID EP12622
- DOI http:dx.doi.org/10.4127/ch.2016.0110
- Views 427
- Downloads 31
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