Expectation and Reality - Retailers Perception Towards a Brand of Industrial Glass Manufacturer
Journal Title: International Journal of Business Management & Research (IJBMR) - Year 2018, Vol 8, Issue 2
Abstract
This study attempts to find the difference between the retailers' opinion on the expected attributes from the manufacturers to the actual attributes offered by the manufactures and compare the expected and actual satisfaction of retailers of a particular brand of popular industrial glass manufacturers based in south India. The research is descriptive in nature and IBM®SPSS Statistics® was used to analyzse the data collected. Data was collected from 81industrial glass retailers in Madurai, Sivaganga, Trichy and Coimbatore districts of Tamilnadu. Chi- square for cross- tabulation was used to describe the data and to test if there was a significant difference between the different groups of retailers. Based on the chi- square test it was concluded that there is a significant difference in the frequency of order placed by the retailers based on their experience in business and the locality of the retail shop has nothing to do with the frequency of the retailers ordering glasses. A paired sample t-test was used to compare the expected level of satisfaction from the various attributes considered with the actual level of satisfaction. Based on the analysis, it was concluded that there was a statistically significant difference between the retailers’ expectation and the actual performance of the manufacturers satisfying the needs of the retailers.
Authors and Affiliations
PRAVEEN PAUL J
Keywords
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- EP ID EP350171
- DOI 10.24247/ijbmrapr20188
- Views 85
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