Expectations of Generation Y Hotel Guests: An Exploratory Study
Journal Title: IJAR-Indian Journal of Applied Research - Year 2017, Vol 7, Issue 4
Abstract
Generation Y as hotel guests are growing in to be a major market segment not just in India, but globally. There is a sudden need to understand the requirements of this growing section. In order to have quality service and provide “Guest atisfaction”, the hotel chains everywhere are in the process of getting to know Generation Y well which is young but influential at the same time. There is a evident transformation in demographic profile of Indian Hotel Guests, those born during the early 1980s and early 1990s, are the new influential segment stipulating a transformation in the service order. This research will study the available literature to understand the characteristics of Gen Y hotel guests and shall evaluate the expectations Gen Y has from the hotel industry. Some efforts by the Indian Hotel Industry in this regard are also dealt with. The study will be formative in nature giving a direction to further study on this topic as there is a dearth of noteworthy research concerning the trends and changes this generation will bring to the hospitality industry. This study is important because there is an urgent need of such studies in Indian scenario, and the hotels need to understand this particular segment well in order to serve them impeccably.
Authors and Affiliations
Sarah Hussain
Keywords
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