Experiential Marketing: Changing xperiential Paradigm for Marketers
Journal Title: International Journal of Computer Science and Management Studies (IJCSMS) www.ijcsms.com - Year 2011, Vol 11, Issue 2
Abstract
With changing economics of customer relationships there is needed to implement new solutions and strategies that address these changes. Experiential marketing helps in the extraction of hidden predictive information from large databases organizations can identify valuable customers, predict future behaviors, and enable firms to make proactive, knowledge-driven decisions. It helps smooth the process when various representatives of seller and buyer companies communicate and collaborate.
Authors and Affiliations
Dr. Ashutosh Nigam
Keywords
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