Explaining destination choices based upon recreational opportunities through ıntrinsic and extrinsic travel motivations<p>Rekreasyonel olanaklara dayalı yapılan destinasyon tercihlerinin içsel ve dışsal seyahat motivasyonlarıyla açıklanması
Journal Title: Journal of Human Sciences - Year 2016, Vol 13, Issue 2
Abstract
The aim of this study was to explain of destination choices based upon recreational opportunities through intrinsic and extrinsic travel motivations. 700 students constitute the sample group from the universities of the city of Ankara. The data collection tool “Scale of Recreational Activities in Destination Choices” (SRADC), “Scale of Intrinsic Travel Motivations” (SITM) and “Scale of Extrinsic Travel Motivations” (SETM) which had been developed by the researcher himself and whose validity and reliability had been confirmed, were used. “Hierarchical Multiple Linear Regression Analysis” and “Multivariate ANOVA Analysis” were used in the analysis of data. According to research results, attaching importance on recreational activities while making destination preferences can be explained by intrinsic and extrinsic travel motivations. It was understood that while university students were making destination preferences, intrinsic travel motivations were primarily effective in placing importance on recreational activities. With respect to significance level, students, whose “travel bragging-prestige”, “exploring-knowledge”, “visiting friends and relatives” and “escape” motivations were high, gave much importance to recreational activities in their destination preferences. While attaching importance to recreational activities, extrinsic travel motivations presented a secondary significance in due course of university students’ destination preferences. Hereunder, “culture and historic heritage”, “natural environment” and “popularity” motivations are important at a significant level. Considering the other results attained at the research, it was seen that female students gave importance to recreational activities relatively more than male students, students at state universities gave more importance to recreational activities than the ones at private universities.ÖzetBu araştırmanın amacı, rekreasyonel olanaklara dayalı yapılan destinasyon tercihlerinin motivasyonel ve demografik faktörler yoluyla açıklanmasıdır. Örneklem grubunu Ankara ilinde farklı üniversitelerde öğrenim gören 700 öğrenci oluşturmaktadır. Araştırmada veri toplama aracı olarak araştırmacı tarafından geliştirilen ve geçerlik güvenirliği yapılan “Destinasyon Tercihinde Rekreasyonel Aktiviteler Ölçeği” (DTRAÖ), “İçsel Seyahat Motivasyonları Ölçeği” (İSMÖ) ve “Dışsal Seyahat Motivasyonları Ölçeği” (DSMÖ) kullanılmıştır. Verilerin analizinde “Hiyerarşik Çoklu Doğrusal Regresyon Analizi” ve “Çok Değişkenli ANOVA” analizleri kullanılmıştır. Araştırma sonuçları, destinasyon tercihi yaparken rekreasyonel aktivitelere önem verilmesinin içsel ve dışsal seyahat motivasyonları yoluyla açıklanabildiğini göstermektedir. Destinasyon tercihinde rekreasyonel aktivitelere verilen önemin açıklanmasında içsel seyahat motivasyonlarının baskın etken olduğu görülmüştür. Anlamlılık düzeyine göre sırasıyla “hareket”, “görgü-keşif”, “ziyaret” ve “uzaklaşma” motivasyonları yüksek olan öğrenciler destinasyon tercihinde rekreasyonel aktivitelere daha fazla önem vermektedir. Dışsal seyahat motivasyonları bu anlamda ikincil önem arz etmektedir. Buna göre “kültürel zenginlik”, “doğal zenginlik” ve “popülarite” motivasyonları anlamlı düzeyde önemlidir. Araştırmada elde edilen diğer sonuçlar; kadın öğrencilerin erkek öğrencilere, devlet üniversitesi öğrencilerinin vakıf üniversitesi öğrencilerine göre destinasyon tercihinde rekreasyonel aktivitelere daha fazla önem verdiği görülmüştür.
Authors and Affiliations
Ali Selman Özdemir, Şener Büyüköztürk, Suat Karaküçük
Keywords
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