Exploratory Study of Metaverse in Business in Indonesia Using Scenario Planning Approach (Metaverse Case Study in Digital Business & Technology Division PT Telkom Indonesia)
Journal Title: International Journal of Current Science Research and Review - Year 2024, Vol 7, Issue 09
Abstract
The Metaverse, as the next step after the internet (Web1) and Social Media (Web2), gained attention after Facebook rebranded to Meta in 2021, signaling a focus on its development. While still in its early stages, with limited business applications beyond marketing, this research explores potential metaverse scenarios in Indonesia through PT Telkom’s Digital Business & Technology Division. Using the TAIDA method and a qualitative approach with primary interviews and secondary data, the study highlights Indonesia’s strong potential for metaverse growth, driven by internet adoption, VR/AR technology, cryptocurrency, and government support. Key uncertainties include low adoption, early-stage development, and unclear regulations. Four business scenarios are analyzed, focusing on promotion inefficiency, digital gaming interest, cybersecurity concerns, and potential platform discontinuation. Business scenarios encompass a booming metaverse, metaverse as a game, metaverse as a virtual world threat, and social media dominance. Scenario 1 analysis reveals PT Telkom’s focus on developing metaverse with risks related to promotional inefficiency. Scenario 2 involves developing metaverse’s digital game with the risk of low public interest. Scenario 3 emphasizes cybersecurity with risks related to societal disinterest. Scenario 4 envisions discontinuing metaverse with risks tied to customer misunderstanding. The primary objectives target awareness, cybersecurity, and customer understanding while ensuring platform reliability and regulatory guidance.
Authors and Affiliations
Tantan Santika, Siska Noviaristanti,
Keywords
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- EP ID EP746721
- DOI 10.47191/ijcsrr/V7-i9-62
- Views 40
- Downloads 0
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