Exploratory Study of Most Critical Business Communication Skills
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2013, Vol 7, Issue 3
Abstract
It has been observed that business communication plays a crucial role in the corporate world. The corporate executives need to demonstrate exceptional communication skills while performing their job roles, which helps them in reaching a sovereign position in this competitive business environment. The main intendment of this paper is to identify the essential attributes for business communication skills so that B-Schools can develop business communication curriculum and teaching methodology for their students which is most suited to contemporary corporate aspirations and anticipations. For the identification of the most significant attributes on communication skills, we formed an expert panel by taking senior corporate executives from the industry. We selected those attributes which were categorized as critical or important by more than 60% of the panel members. As a result we were able to finalize a list of 41 Business Communication attributes that are valued by the corporate executives. With these findings, B-Schools and their faculty members will have a clear view of the corporate expectation / requirements of business communication skills. Academicians can integrate these attributes and develop the course curriculum accordingly so that it can be benchmarked with corporate expectations. Students can also have a clear cut understanding on what communication skills are required in the corporate world so that they can prepare themselves with the desired attributes.
Authors and Affiliations
Deepak Verma, Dr. Neerja Pande
Keywords
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- EP ID EP654318
- DOI 10.24297/ijmit.v7i3.697
- Views 177
- Downloads 0
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