Exploratory Study of Most Critical Business Communication Skills
Journal Title: INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY - Year 2013, Vol 7, Issue 3
Abstract
It has been observed that business communication plays a crucial role in the corporate world. The corporate executives need to demonstrate exceptional communication skills while performing their job roles, which helps them in reaching a sovereign position in this competitive business environment. The main intendment of this paper is to identify the essential attributes for business communication skills so that B-Schools can develop business communication curriculum and teaching methodology for their students which is most suited to contemporary corporate aspirations and anticipations. For the identification of the most significant attributes on communication skills, we formed an expert panel by taking senior corporate executives from the industry. We selected those attributes which were categorized as critical or important by more than 60% of the panel members. As a result we were able to finalize a list of 41 Business Communication attributes that are valued by the corporate executives. With these findings, B-Schools and their faculty members will have a clear view of the corporate expectation / requirements of business communication skills. Academicians can integrate these attributes and develop the course curriculum accordingly so that it can be benchmarked with corporate expectations. Students can also have a clear cut understanding on what communication skills are required in the corporate world so that they can prepare themselves with the desired attributes.
Authors and Affiliations
Deepak Verma, Dr. Neerja Pande
Keywords
Related Articles
- EP ID EP654318
- DOI 10.24297/ijmit.v7i3.697
- Views 161
- Downloads 0
Activity-based costing (ABC) Model for Public Higher Education Institutions (PHEI) : A guide for a Model development
The purpose of this study is to develop the Activity-based costing (ABC) model for Bachelor of Accountancy (BACC) program in University of Excellence (UoE) Malaysia. A case study approach using the professional softwar...
Data Ownership: Who Owns 'My Data'?
The amount of data in our world today is substantially mammoth. Many of the personal and non-personal aspects of our day to day activities are aggregated and stored as data by both businesses and governments. The increas...
INTEGRATION FINANCIERE TEST ET EFFET SUR LA DIVERSIFICATION INTERNATIONALE
L’intégration des marchés financiers a fait l'objet de nombreuses études et travaux théoriques et empiriques quitiennent leur importance du fait qu'en présence d'une intégration financière entre les marchés, la diversifi...
Corporate Failure and the Role of Governance: The Parmalat Scandal
Being touted as the biggest scandal in terms of value, the Parmalat scandal offers a good opportunity to investigate and analyze the role of corporate governance in the failure of corporations particularly in the United...
CULTURAL CREATIVE AR GAME AND SIDE EFFECTS EVALUATION
In cultural creative industry, mobile games are one of the most increasing markets. Pokemon Go, as an Augmented reality (AR) in mobile games, may lead to both video game and physical activity, but it also inevitably trig...