Exploring Consumption Patterns &Growth Implications- A Descriptive Study ofLower Income Classfrom Mumbai.
Journal Title: IOSR journal of Business and Management - Year 2018, Vol 20, Issue 4
Abstract
The lower income group of India continues to allure interest from policy makers and businesses both domestic and global. Although there have been recent concerns on GDP growth rate, declining exports and sluggish consumption, it still seems that an economic recovery is just around the corner. This research aims at understanding consumption patterns of the lower income group in Mumbai city. The study has been conducted in the latter half of the year 2017 after demonetization and GST effects seem to have been nullified. Data from a structured questionnaire were analysed. The study entails some of the major consumption heads like food, energy, electronic appliances, educational services, accommodation, transportation, healthcare etc. It was found that there is a huge demand for quality products in the lower income group. Also, they have a considerable purchasing power. As such there is an opportunity for marketers, financial institutions and policy makers. There is a rising need for product innovation, resource mobilization and house hold saving augmentation for this group. This is imperative to achieve economic growth which is robust, self-sustaining and inclusive.
Authors and Affiliations
Ms Anshu Singh
Keywords
Related Articles
- EP ID EP410258
- DOI 10.9790/487X-2004067486.
- Views 61
- Downloads 0
A Study on Job Induced Stress & Health Assessment of Sales Personnel in Parma Industry: A Case Study of Delhi
In the work place, job stress is defined as the unfocused negative response of the body to demands. Job stress can be led to injury and even poor health. It has different modes of effects, different modes of expressions...
Village Behavior as a Village Manager
This research purpose is to determine the behavior of the village head in managing village funds. The behavior in question is the behavior of the village head in participatory planning, the behavior of the village head i...
The Implementation of Rid Technology in Retail Industry in India
Radio Frequency Identification (RFID) is the use of radio waves to read and capture information stored on tag attached to an object (EPC-RFIDINF. 2017). RFID is a technology which is finding its use in almost every field...
A Comparative Analysis of Marital Child Care Obligations of Women Working In Public and Private Sector Organizations in Imo State, Nigeria
The study examined the effect hours women spend at work have on the quality of child care among working women in the public and private sector organizations in Imo State, Nigeria. This study is anchored on the Rational C...
Job Characteristics and Employee Performance in Private Equity Firms in Kenya
Organizations are always in pursuit of finding ways to enhance their performance. One of the ways is to enhance employee performance by incorporating job characteristics that contribute to employee motivation, satisfacti...