Exploring News Media Usage Among University Students to Fulfil Needs: Uses & Gratification Perspective
Journal Title: Human Nature Journal of Social Sciences - Year 2021, Vol 2, Issue 2
Abstract
Youth used different mass media to get information and news updates. Before the development of social media and the internet, traditional media was very important for news and information in society. Currently, youth consume less news on traditional media platforms than digital media because they often depend on new media gadgets with pervasive internet connections that could provide them with rapid news updates. The present study focuses principally on “different news media usage among university students in Pakistan”. The researchers used the “Use and Gratification Theory” to accomplish this study. The researchers used the quantitative method, to fill out the survey from Students, the data was collected through a designed questionnaire from 600 students (Male n=376, Female n=223) at Kohat University of Science & Technology, Kohat, Khyber Pakhtunkhwa, Pakistan. The Survey was carried out in two months, November 2020 to December 2020. For data analysis SPSS was used performed descriptive analyses method to find out the outcomes of the reported questions. The finding showed that social media and radio are the most popular news media among the students. It was further added that students used different web-based applications, and Facebook was found more widespread among youths. Besides social media, radio found highly prevalent media, the listening radio included local FM, national and international radio stations found common activity among the youth. The international radio station (Dewa radio, Mashall radio, BBC radio) is legendary radios for local, national, and international news. While local FM radio stations are admired for music and entertainment.
Authors and Affiliations
Mubashir Saeed, Rehman Ullah
Keywords
Related Articles
- EP ID EP701631
- DOI -
- Views 60
- Downloads 0
Agenda Setting between Media and Audience on Foreign Policy of Pakistan
This study titled, “Agenda setting between Media and Audience on Foreign Policy of Pakistan,” examining the relationship between media and audience agenda on foreign policy of Pakistan of one y...
Impact of Climate Change on Electricity Consumption: A Case Study of Pakistan
Climate changes may have serious consequences worldwide and may affect many communities across the globe. Pakistan is one of the countries which has been severely affected by variations in climate. Thes...
The Economic Contribution of Travel and Tourism in Pakistan
Tourism industry is perhaps the main wellsprings of income and employment. It likewise assists with improving "business openings and income, which can be of major financial importance to the neighborhood population...
Exploring News Media Usage Among University Students to Fulfil Needs: Uses & Gratification Perspective
Youth used different mass media to get information and news updates. Before the development of social media and the internet, traditional media was very important for news and information in society. Currently, youth con...
Print Media Coverage to Environmental Issues of Pakistan: A Case Study of Media’s Priorities in Highlighting Different Issues
This study is designed to resolve the extent of coverage given to environmental issues by mainstream Urdu and English dailies of Pakistan. This is content analysis-based study of Jang, Daily Expr...