Exploring the Impact of Attitudes, Behavior, and Perceptions on Millennials' Adoption of QRIS Payment Systems
Journal Title: Journal of Economics, Finance and Management Studies - Year 2024, Vol 7, Issue 02
Abstract
In this study, we investigate the influence of attitudes, behavior, and perceptions on the adoption of Quick Response Code Indonesian Standard (QRIS) payment systems among millennials, utilizing the Mobile Technology Acceptance Model (MTAM) approach. The sample consists of 100 respondents, and we apply both Structural Equation Modeling (SEM) and MTAM to study about the relationships among the variables. The key findings are as follows: Positive attitudes towards QRIS significantly correlate with high behavioral intention, underscoring the pivotal role of attitudes in fostering adoption. Payment behavior has a significant effect on the perceived ease of use, highlighting the conduct of behavior in shaping perceptions of usability. Moreover, behavior also significantly influences the perceived usefulness, affirming the linkage between usage behavior and perceptions of benefit. Perceived ease of use positively correlates with attitudes, indicating that ease of use perceptions influence attitudes. Nevertheless, there is no significant support for the relationships between perceived security and attitudes, as well as between perceived usefulness and attitudes. These findings hold crucial implications for payment system providers and marketers in devising marketing strategies tailored to the preferences and expectations of millennials, while considering the aspects unveiled by the mobile technology acceptance model. Understanding the influences of attitudes, behavior, and perceptions on the adoption of modern payment systems becomes essential to meet user needs and integrate this technology into daily life effectively.
Authors and Affiliations
Saripudin, Diah Ernawati, Rizki Yuniarti
Keywords
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- EP ID EP730636
- DOI 10.47191/jefms/v7-i2-22
- Views 71
- Downloads 0
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