Exploring the Impact of Usage Frequency on Perceived Value of ChatGPT among University Students: The Moderating Role of Income
Journal Title: International Journal of Social Science And Human Research - Year 2024, Vol 7, Issue 12
Abstract
This study examined the relationship between ChatGPT's usage frequency and perceived value among 386 international university students from selected universities in the Caraga and Northern Mindanao regions of the Philippines, specifically to the moderating role of disposable income. Utilizing a quantitative, cross-sectional survey design, the results showed a significant positive correlation between usage frequency and perceived value, supporting the hypothesis that more frequent use leads to greater perceived value. However, this relationship was found to be moderated by disposable income, with the correlation between usage frequency and perceived value being stronger among students with lower disposable incomes. These findings imply that while increased usage generally enhances perceived value, the effect weakens for higher-income students, possibly due to their access to alternative resources. The study underscores the need to consider disposable income when integrating AI tools into education to promote equitable access and maximize benefits for diverse student populations. Future research should investigate these dynamics longitudinally and across various academic disciplines.
Authors and Affiliations
Cris Saranza, Eric Villamar, Erwin Arlan, Janine Francia, Lorna Lopio-Alas, Ralph Buca
Keywords
Related Articles
- EP ID EP754023
- DOI 10.47191/ijsshr/v7-i12-77
- Views 33
- Downloads 0
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