Exploring the Portrayal of Indigenous Culture: A Sociocultural Critique of Folk Literature
Journal Title: Qlantic Journal of Social Sciences - QJSS - Year 2023, Vol 4, Issue 3
Abstract
The current study examines the relation of culture and language, conveying a range of forms resulting in diversified meanings contextually. Enriched with a visual representation , Pakistani culture presented on vehicles such as trucks and public transport: buses, rickshaws and coasters are also the representation of the indigenization of the cultures through respective languages. The data has been collected from the truck pictures frequently shared on Instagram for the propagation of indigenous culture, language and business purposes to attract customers by putting those phrases and verses written on the rear view side of the trucks. A qualitative approach has been implied to evaluate the data, whereas, the nature of the study is analytical using the images. . The main objective of the study is to analyse the visualized and scripted poetry with reference to Hymes’ social interaction model of SPEAKING (1974) as a theoretical framework. The research suggests that the representation of folk literature on truck vehicles gives us glimpses of the public opinions such as political system, social injustice, economic injustices and more prevalent issues in the country.The findings of the study signifies that indigenous languages permeate the message through printed stuff on trucks.
Authors and Affiliations
Sadaf Afreen Tazanfal Tehseem Um-e- Laila Ayesha Bakhat Cheema
Keywords
Related Articles
- EP ID EP733171
- DOI https://doi.org/10.55737/qjss.983954281
- Views 53
- Downloads 0
Loneliness among Substance Abusers of Type A and B Personality
The present research aimed to explore feelings of loneliness among substance abusers of type A and B personality. The study shows the difference between substance abusers and normal individuals. The sample consisted of N...
The Effect of Perceived External Prestige on Deviant Workplace Behavior: Mediating The Role of Job Commitment
The objective of this research is to investigate the influence of job devotion on the association between perceived external status and deviant conduct inside the workplace. Furthermore, the objective of this study is to...
Street Crimes: A Case Study of District Swabi (KP)
The study focused on street crimes in Swabi city, KP, exploring their profound impact on societal stability. Street crime, encompassing criminal activities in public places, poses significant threats to social integrity,...
Reviewing the Sehat Sahulat Program
The former government of Pakistan began a program which offered health insurance to those strata of society who otherwise could not afford the costly health facilities offered in Pakistan. The Sehat Sahulat Card was mean...
Organizational Commitment: A Comparative Study of Public and Private Higher Education Institutions in Punjab
This study examined and compared levels of organizational commitment (OC) between public and private university teachers in Punjab province, Pakistan. Understanding distinctions in factors influencing teacher retention a...