Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector
Journal Title: Marketing Instytucji Naukowych i Badawczych - Year 2015, Vol 17, Issue 3
Abstract
A review of online literature refers to an important number of relevant examples about Social Entrepreneurship. Basic papers shed new light on some ideas, taking into account the role of individual creativity and, among others, social networks, all put in the context of becoming an entrepreneur. The examples are associated with surviving the most important, critical first years, naturally both in urban and rural areas. Nowadays, creativity has a huge impact on start-ups in urban areas; it is a place where the environment is even more supportive and competitive. The rule does not apply in rural areas. It is generally known that creativity does not increase the chances of being successful. But we all know that the purpose of social networks in rural areas is to create stronger ties and to increase the number of supporting institutions. Scientists write about the so called “birth of social entrepreneurship”; the term evokes the needs, as well as opportunities and perceived necessities. Current theories that fit in entrepreneurship research lean towards addressing the entrepreneurial venture’s capacity to explore, recognise, and exploit all possible opportunities. There are even voices that claim that social entrepreneurial ventures provide results and actions in response to the needs of the society. However, the research conducted over time has shown the relevance of the notion of “perceived necessities” and “mobilizing human capital; also, in an industrial environment, social capital has a huge impact on the possibility of obtaining high level of results when it comes to entrepreneurial actions”. Entrepreneurship, within its basic meaning, is well known as a critical enabling driver for entire business enterprises and, in addition, for the economic growth of numerous nations. As a result, promoting entrepreneurship has become an important concern among scientists, academic scholars and business practitioners. Each scientific area has a promise, at least an objective. According to some researches, capitalism can be re-defined by social innovation and social entrepreneurship. A successful enterprise becomes a new model for the society. It comes with a social reform, looking for the greatest happiness among the greatest number of people involved.
Authors and Affiliations
Oana-Maria Fotea
Putting science on the public agenda
The link between science and society is inevitable and becoming ever more important. Science is a relevant media content, but it needs to provide an interesting story in an attractive field. The question arises of how to...
Uwarunkowania aktywności promocyjnej samorządów studenckich
Tematyka działalności marketingowej samorządów studenckich nie była do tej pory obecna w literaturze naukowej. Ukazały się nieliczne publikacje poświęcone wybranym obszarom funkcjonowania organizacji zrzeszających studen...
Inbound marketing in research institutions
We live in times of revolution! We are witnessing a revolution in the way we choose new products and in the way we look for business partners. Nowadays, almost everybody who is looking for a pram for his child or a new a...
Orientacja marketingowa jednostek naukowo-badawczych jako wsparcie procesu komercjalizacji wyników B+R
Rynek usług B+R, który powstał w wyniku przeobrażeń społeczno-gospodarczych stawia jednostki naukowo-badawcze w sytuacji przedsiębiorstw usługowych i konsekwentnie wymusza zachowanie marketingowe w tego typu podmiotach....
Czynniki powodzenia w procesach komercjalizacji wiedzy – aspekt komunikacyjny i relacyjny
Celem artykułu jest wskazanie sposobów komunikacji, które zwiększają szanse naukowców na różnych etapach kariery na współpracę z sektorem przedsiębiorstw. Nieefektywność działań informacyjno-promocyjnych oraz zamknięcie...