Export opportunity and constraints for fruit and vegetable producers in Albania
Journal Title: Annals of Marketing Management & Economics - Year 2018, Vol 0, Issue 0
Abstract
Albania has considerable potential for growth in the fruit and vegetable market. Its climate-arable conditions are very adequate for the successful growth of a wide range of fruits and vegetables. Albania has an interior market in development and a non structured exporting market. The study is aimed at estimating and identifying export growth opportunities and constraints for fruit and vegetable exporters. The paper investigates the opinions of producers and exporters in south-west Albania. A face-to-face interview survey method was conducted. Database elaboration was made through the SPSS program. An ordinary probit regression was used to evaluate the constraints of fruit and vegetable producers in Albania. We conclude that there are several problems that hamper exportation growth in Albania. Albanian producers are usually not able to penetrate into foreign markets because they are not part of consolidated marketing distribution channels.
Authors and Affiliations
Etleva Muça, Ledia Thoma, Ana Kapaj
Keywords
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- EP ID EP511602
- DOI 10.22630/AMME.2018.4.1.5
- Views 127
- Downloads 0
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