Abstract

Introduction. The process of formation of an enterprise potential is generally characterized by one of the directions of its economic strategy and lies in creating, providing and organizing the system of recourses and competences in order to make the result of their cooperation one of the ways to success in accomplishing the mission and meeting the targets of the enterprise performance. Purpose. The general potential of the aviation industry is a combination of internal possibilities and external economic markers and resources, which create the background for the sustainable development and meet the targets, strategic and tactic goals of an enterprise in the area of aviation activities. The potential of the industry is enabled not only by aircraft plants and air carriers, but also by the availability of the skilled workforce and the highly developed scientific background. We should also note that not the last role in growing the potential of aircraft plants is played by some shifts and changes in the legislation and by launching programs of the industry development. Results. The main reasons of slowing down the pace of development of the national aviation complex are the shortage of techno-logical innovations and intellectual resources, and also the absence of active international collaboration. There is observed the worsening of the age structure of the workforce potential of the domain that threatens its perspectives. The ways of accomplishing the potential of the industry lie in strengthening the material and technical background of national enterprises, implementing new forms of providing services on carrying passengers, building and placing in service new terminals on the base of some airports. Conclusion. The conducted research shows the insufficient efficacy of the state regulation and protection to the aviation industry, as this market is unsteady and low competitive. As a result, for today the Ukrainian aviation market isn’t fully ready for working under the “open sky” conditions and the adapted to the European standards regulatory legal acts don’t take into account the market state of aviation services in Ukraine and the needs of national companies. With the aim of improving the mechanisms of the state regulation in certification, insurance, the state control and surveillance of the security of the civil aviation a range of regulatory affairs projects has been prepared, that will enable the improvement of technical conditions of aircrafts, airfields and airports, the customer service level of business entities of ground service companies at airports, the development of air connection in Ukraine and the increase of attractiveness of the air transportation market.

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