EXPORT-PRENEURIAL BEHAVIOURS AND PROFITABILITY OF SELECTED NON-OIL ENTERPRISES IN SOUTH-WESTERN NIGERIA.
Journal Title: International Journal of Advanced Research (IJAR) - Year 2019, Vol 7, Issue 4
Abstract
Export-preneurialBehaviours constitute strategy options deployed to expand cross-border demand and improve profitability of enterprises due to perceived saturated domestic markets. This paper examined the effect of export-preneurialbehaviours on profitability of selected non-oil enterprises in South-Western Nigeria. Data were collected through validated questionnaire administered to two hundred and forty-five respondents after establishing the reliability test. Linear multiple regression analysis was conducted to depict profitability as a function of export-preneurialbehaviours. The results indicated that export-preneurialbehaviours significantly affected profitability along entrepreneurial orientation, distribution logistics and trust, entrepreneurial mindset, and packaging. Social network was otherwise not significant among the surveyed firms profitability. Recommendation was pillared on social capital as this enables interconnectivity, interdependency, required orientation, mindset and trust to improve relationships which invariably influence profitability.
Authors and Affiliations
Egwakhe A. J. , Ariguzo V. A. .
Keywords
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- EP ID EP565202
- DOI 10.21474/IJAR01/8865
- Views 86
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